Standing Out – Understanding Market Positioning and What Software Can Learn from Bottled Water

Bottled water was once dubbed, “the marketing trick of the century” What can software marketers take away from these underlying principles?

Bottled water was once dubbed, “the marketing trick of the century” and despite minuscule basis point differences in PH levels, it’s accurate.  What causes us to participate in this completely irrational scheme aside from convivence and how can software marketing use the underlying principles to leverage growth?

Bottled water in our opinion has been on…